AR (augmented reality)is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics, or GPS data.
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Augmented reality can be applied to many different areas of life from gaming to healthcare and education. In e-commerce, it is being used for everything from customer experiences to marketing campaigns.
The term “augmented reality” was coined by Jaron Lanier in his book “You Are Not a Gadget” published in 2006. He used the term to describe virtual reality systems that added new dimensions of sensory input such as sound, video, graphics, or GPS data to the real world.
In this sense of the term, therefore, augmented reality is a combination of real and virtual worlds, often used to create new experiences through the integration of physical elements with computer-generated information, live video, and other senses.
How AR Benefits E-Commerce Stores & the Customer Experience for Online Businesses
Augmented Reality is a technology that has been around for many years but has only recently been integrated into the mainstream market. It’s now being used in the retail industry to provide a new and innovative shopping experience for customers.
AR provides a more interactive shopping experience for customers by providing them with information about products, allowing them to see how products will look on their own, and even allowing them to try out products before they buy them.
With AR, customers are able to see product information without having to go onto the company’s website or call customer service. It also provides an interactive way of trying out or viewing products before purchasing them.
This will change the way customers shop online. As AR becomes more popular, it will bring about a new shopping experience for customers.
AR has the potential to make shopping easier and more enjoyable for customers by combining their physical world with virtual objects. This can be done through the use of smart glasses or smartphones, where users can see virtual objects overlaid onto their physical environment.
This makes it easier for them to find products they are looking for and purchase them in just a few taps of their phone or clicks of their mouse. The application of augmented reality apps is limitless, but it helps make the shopping experience more seamless for customers.
How to Use Augmented Reality in Your Marketing Strategy
AR has been around for a while, but it is only now that we are starting to see its potential in marketing strategies.
AR can be used in many ways, but what they all have in common is that they enhance the experience of the user and provide them with more information.
Some examples include:
- An AR game that tracks how many points the user has scored
- A virtual world that overlays information about your location on a map-
- An augmented reality app designed to help you find nearby
AR is a technology that merges the real world with computer-generated images in such a way that the two can interact with each other. AR allows for mixed-reality experiences, which enhance our perception and awareness of the physical world.
Examples of AR apps include:
- Pokemon Go
- Facial filters (like Snapchat, Instagram, and Facebook filters)
- The ability to place virtual objects and characters in a physical space
Augmented reality is a technology that overlays virtual images on real-world objects. It can be used in a variety of ways, including marketing strategy.
In the marketing world, AR has been used to create interactive campaigns that encourage consumers to buy products.
The future of marketing is augmented reality. The technology has been around for a few years now and it seems like it will only grow in popularity. It can be used by both marketers and consumers to make their lives easier, more entertaining, or more interesting in general.
