Are you making market-based decisions for your product or are you playing by ear? An effective roadmap for your product should be based on customer behavior. This is why your marketing should actively engage and encourage customer interaction.
“Product development is emotional for me! It’s really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won’t ever launch something we don’t feel strongly about.” - Huda Kattan